I am a designer with a passion for beautiful visuals and enticing interactions.

I like nothing more than starting with a blank canvas and a concept to flesh out. Working with a brand's guidelines, I use these to create interactions and transitions that spark moments of surprise and delight.

The best brands maintain consistency across all their markets and channels; from their packaging to their TV ads. I apply these consistent elements in my designs to carry across the tone of voice and essence of the brand.

Good design is about knowing what to keep and what to discard. Iterating, rapid prototyping and lots of user testing allow me to refine and craft the finished product.

Then comes the build.

Working closely with developers, I ensure that what the end user sees and feels exactly matches the original vision.

With over 16 years of experience in interactive digital media, I have seen the industry change at an ever-increasing rate.

I am excited to see what comes next...